From Greece in The Odyssey to Spain in House of the Dragon, here's where set jetters could be headed in 2026

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Over the previous decade or so, set jetting (journey to locations impressed by movie and tv) has reached new heights.

Recreation of Thrones despatched tons of of 1000’s of individuals to Dubrovnik, often known as King’s Touchdown. Crash Touchdown on You made the small Swiss village of Iseltwald a must-see for followers. Every White Lotus season brings crowds of vacationers to the corresponding places, from Taormina to Thailand.

It may be tough to foretell the place the subsequent large spike shall be, particularly within the streaming period the place dozens of recent exhibits and flicks are launched each week.

Please enter “The Display screen Tourism Forecast Index 2026”.

Created by Holafly, the index makes use of 4 weighted dimensions to create a 100-point Display screen Tourism Forecast Rating (STFS) to foretell which locations are probably to see a surge in tourism resulting from movie and TV releases in 2026.

Dimensions embody:

Content material Momentum Rating. Study the dimensions of your viewers and its cultural significance.
Place symbolism scores, aka how inseparable the vacation spot is from the work (like how the fifth character in Intercourse and the Metropolis is New York itself)
Demand sign index that examines journey demand to locations
Absorptive capability rating that signifies whether or not a vacation spot can accommodate a predicted surge primarily based on worldwide air routes and lodging provide TL;DR: This index asks issues like how many individuals are watching, is it spreading on-line, is the spot clearly filmed on-site quite than in a studio, and does it have infrastructure like close by airports and motels in place to make it a pretty and easy-to-visit vacation spot?

So after crunching numerous numbers, there may be one clear winner.

Drumroll please.

Subsequent large set jet vacation spot in 2026

The Korean growth exhibits no indicators of slowing down, and in accordance with the Display screen Tourism Forecast Index, the variety of vacationers in South Korea is predicted to surge once more.

All of Us Are Lifeless season 1 holds the second-highest viewership file in non-English Netflix historical past, and with season 2 set to be launched in both the fourth quarter of this yr or the primary quarter of 2027, set jetters could also be reserving their tickets to Seoul.

Season 2 brings loads of picture alternatives for followers because the forged is taken from highschool to metropolis streets and faculty campuses.

Holafly stated South Korea is “the one vacation spot within the index the place display screen tourism is already a structural pillar of the nationwide financial system, quite than a proliferation of standard occasions.”

In response to a regression examine by the Korea Tradition and Tourism Institute (KCTI), international locations with primary Korean streaming packages noticed a median improve of +106.3% within the variety of guests from these markets.

South Korea topped the listing with an STFS rating of 87.6 out of 100.

Subsequent up within the highlight is Spain because of the discharge of Home of the Dragon Season 3.

Recreation of Thrones already brings 1000’s of vacationers to Spain, with Osuna arrivals up 70% year-on-year because it debuted in season 5, and San Juan de Gaztelugatxe, often known as Dragonstone, at present attracts 415,000 vacationers a yr. So there is a good likelihood this shall be repeated subsequent yr.

On condition that Spain is already a very fashionable vacationer vacation spot, Holafly predicted that there wouldn’t be a surge in arrivals, which might as an alternative be felt in medieval inland cities resembling Cáceres and Ourense.

Spain’s STFS rating was 78.0 out of 100.

One of many greatest motion pictures to be launched this yr is Christopher Nolan’s The Odyssey, which hits IMAX screens on July seventeenth.

Unsurprisingly, Greece additionally made it into the highest 10 of the Display screen Tourism Prediction Index, coming in fifth place with an STFS rating of 61.0.

That is because of the placement symbolism rating, “the Homeric tales are so inseparable from Greek geography that even filming in a number of international locations can not break the associative ties,” and the truth that thousands and thousands of individuals watched the movie’s trailer after its launch.

Holafly predicts a rise in customer numbers, each at places on the Peloponnese coast the place Nolan’s movies have been filmed and at spots harking back to that period.

We’re inclined to agree with that prediction, because the 1,700-kilometer Peloponnese Path is ready to open this summer season.