The iPhone 17 Professional prices greater than twice as a lot in Turkey as within the US, making it the most costly place to purchase an iPhone amongst 41 markets.
Deutsche Financial institution Analysis Mapping world costs in 2026 This report compares costs for a similar 256GB mannequin world wide. It discovered that European international locations accounted for many of the costly a part of the rating.
This comparability additionally means that the worth hole between Europe and the US has widened over the previous decade.
Switzerland affords the bottom costs in Europe
Of the 21 European international locations analyzed, Switzerland has the bottom worth at 1,187 euros. On the different finish of the rating, Turkey is a transparent outlier, with the identical telephone costing €2,222, the very best worth out of all 41 markets.
Costs in Hungary are the second highest in Europe at 1,565 euros. That is 657 euros decrease than Türkiye, however 378 euros dearer than Switzerland.
Solely Japan is cheaper than the US, however South Korea is comparable.
Out of 40 markets, Japan is the one one the place the iPhone 17 Professional is cheaper than the US. The value is 1,012 euros (or $1,181) within the US and 961 euros (or $1,121) in Japan. Korea’s costs are utterly in keeping with US costs.
“Japan affords the most cost effective iPhones amid a weaker yen. South Korea stays one of many most cost-effective international locations on this planet amid home competitors from Samsung,” the report stated.
taxes are essential Considerably
The report factors to the function of taxes within the giant fluctuations in iPhone costs throughout Europe. Hungary, which has a 27% value-added tax, emphasizes that the tax raises the relative worth of iPhones.
Regardless of being the world’s costliest economic system for nearly every little thing, Switzerland is the most cost effective European economic system within the pattern, “because of its low value-added tax of 8.1%.”
Globally, Brazil is in second place, the place the iPhone 17 Professional prices 1,937 euros.
“Turquier and Brazil display how taxes, tariffs, and forex depreciation can distort iPhone costs,” the report stated.
Egypt is in third place with 1,605 euros, and Mexico is in sixth place with 1,420 euros. Except for Mexico, all of the international locations ranked 4th to twenty fourth are in Europe.
Main economies: UK is most cost-effective, however the distinction is slender
Amongst Europe’s 5 largest economies, the iPhone 17 Professional is most cost-effective within the UK (€1,265 or £1,080) and costliest in Italy (€1,332). The distinction shouldn’t be giant, and costs in different international locations are additionally related, corresponding to France (1,323 euros), Spain (1,312 euros) and Germany (1,293 euros).
How costly are issues in Europe in comparison with the US?
The report indexes iPhone costs within the US as 100 and compares them with costs in different international locations. In Türkiye, the iPhone 17 Professional worth is 2.19 occasions greater than the US worth, or 119% greater. Meaning persons are paying greater than twice the worth within the US.
Turkey is the one nation on the listing the place iPhone costs are greater than double the US worth.
The principle motive why Turkey is an outlier is the particular consumption tax. Even should you journey overseas, corresponding to to the US, to purchase an iPhone, you’ll have to pay an “IMEI registration payment” of 54,258 TL (1,006 euros or $1,147) in Turkey. That is solely $34 lower than the worth of the telephone within the US.
The iPhone 17 Professional prices 17% extra in Switzerland than the US and 25% extra within the UK.
Relative worth: iPhone 7 and iPhone17 professional
Evaluating the relative US costs of the iPhone 17 Professional in 2026 and the iPhone 7 in 2017, the index exhibits that costs are growing quicker in Europe than within the US.
The 2017 iPhone 7 worth can be listed as 100 within the US, and there’s no change within the index there. The nominal worth is $815, in comparison with $1,181 for the iPhone 17 Professional.
That is primarily based on a easy metric. If an iPhone prices 100 within the US, how a lot will it value elsewhere?
On this context, Türkiye and Brazil recorded the most important will increase. The iPhone 7 was 47% dearer in Turkey than within the US. The distinction elevated to 119% on the iPhone 17 Professional.
Brazil adopted an analogous sample, with the hole widening from 37% to 91%.
The most important will increase within the hole over the previous decade have been in Norway (21 factors), Sweden, Finland and the UK (15 factors every).
Greece had the smallest change amongst European international locations, rising by simply 7 factors.
“Apple units costs centrally and merchandise are the identical world wide, so worth distinction “It displays the consequences of taxes, tariffs, distribution prices and change charges, making it an excellent barometer of commerce and monetary coverage,” the report stated.
In keeping with the European Central Financial institution’s reference charge, the common buy worth of 1 euro in June 2017 was $1.1229. In June 2026, it was $1.1518. This corresponds to a small change of two.6%.
Revenue inequality additional widens the affordability hole
These are nominal costs and don’t keep in mind the broadly various earnings ranges between international locations. For instance, in keeping with the OECD, common annual gross wages in 2025 vary from 18,590 euros in Turkey to 107,487 euros in Switzerland. The affordability hole widens even additional when earnings is taken under consideration.
